Contents

Acknowledgements

Reviews

Foreword

Introduction

Part 1: Design your Business – Simple beats Complex

Chapter 1: Positioning

Chapter 2: Your Big Idea

Chapter 3: Core Value

Chapter 4: Your Audience

Chapter 5: The Offer Engine

Chapter 6: Testing Your Offer

5 Offer Story Frameworks

Chapter 7: Your product/solution

Part 2: First Principles 

Chapter 8: Challenge everything

Chapter 9: Constraints 

Chapter 10: Authenticity 

Chapter 11: Bringing it all together 

Part 3: The Long Term Business

Chapter 12: Connection

Chapter 13: Community

Chapter 14: Conversion

Chapter 15: Summary

Part 4: The Story Engine 

Chapter 16: Story Driven Business

Chapter 17: Stories attract, engage, motivate and inspire

Chapter 18: Nurturing high quality leads

Chapter 19: More on storytelling

Part 5: The Inception Engine

Chapter 20: Implanting new ideas

Chapter 21: What is a belief?

Chapter 22: The Belief Stack & The Belief Shifting Matrix

Chapter 23: The Belief Shifting Story Framework

Chapter 24: Belief Shifting Story Topics

Part 6: The Influence Engine

Chapter 25: What is an Influence Engine

Chapter 26: The Story Based Mini-Site

Chapter 27: A Mini-Site Story Example

Part 7: The Hybrid Traffic Engine

Chapter 28: Traffic Overview

Chapter 29: 8 Data Points

Chapter 30: Facebook Organic Traffic Strategy

Chapter 31: Facebook Hybrid Traffic Strategy

Chapter 32: Google Campaigns

Chapter 33: The Offer Invitation 

Conclusion:

Chapter 34: 6 Hard lessons learned

Chapter 35: Will The SIM Work For My Business

Chapter 36: FAQs

Chapter 37: What to do next

Chapter 38: About the author

 Closing Page