NOTE: I have set this book out in a logical order so you can dip into each section as it becomes relevant to your needs. Be warned that Parts 5, 6 and 7 will not deliver what you wish for until you have nailed Parts 1, 2, 3 and 4.
The Story Inception Method blends story driven content with the established traffic generating strategies to implant new ideas in the minds of an audience and have them own them for all time.
This is the core of the ‘Influence Engine’ that will carry you into the era of digital privacy and beyond.
This book was inspired by ideas from different mentors whom I consider to be innovators in their own right.
These ideas have been proven to work over and over again. They are designed to build a long term story driven business that leads with empathy and focuses on treating people as customers long before money changes hands.
They say that your customer has to know, like and trust you before they will do business with you. And that is true.
What they don’t tell you is that that is a two-way street.
You have to know, like and trust your customer too. Using Jay’s strategy of preeminence, you have to serve them to the best of your ability that includes not letting them buy something you know will not serve their needs best.
The days of being a pushy salesman are over. The days of building connections and letting your customers come to you when they are ready are here.
Many people mistake this as a mantra that requires you to give value in advance without making well defined offers on a regular basis. This is far from the truth. It is how you make those offers that matters.
The devil is in the detail.