Chapter 23

The Belief Shifting Story Framework

First, you must be 1,000% clear on your offer: 

  • Who it’s for?
  • What is their current life like?
  • What do they think the problem is?
  • What is their ideal outcome (vision
  • How will you help get them there (your method)?
  • What type of person do they need to be to work with you?
  • What qualifications do they need to have in place to reach their ideal outcome most easily (experience, expertise etc…
  • How long will you be working together (the duration of your programme)
  • Why is it that long? 
  • What exact methods do you use to get the outcome they desire?
  • How much it costs (ballpark figure only)
Pick a symptom or scenario of the problem your offer solves (this is the opposite of the outcome it delivers). This is just one of the many limiting beliefs that make up your ideal client’s current worldview. 
A symptom is one of many small problems that make up the big one.
(Examples: Being afraid to raise prices is a symptom of not being able to reach $10k/month. Getting into a lot of arguments can be a symptom of a marriage starting to break down.)
A scenario is a more-specific example of a symptom – a specific moment when the symptom shows up.
(Examples: Stammering on a sales call when a prospect asks your price is a scenario of being afraid to raise prices. Getting defensive when your spouse says a certain thing to you is a scenario of getting in a lot of arguments.)

Response:  This triggers an emotional response which impacts their life and why it is holding them back.

Educate: Explain why the symptom or scenario occurs and exactly what your ideal client needs to do to get it to stop happening. This could take 1,000-2,000 words.

Vision: Be really specific about the outcome they can expect (it has to be relevant to the overall outcome they desire and the big promise in your offer).

Stakes & Consequences: Point to what’s at stake if they don’t fix this symptom. 

Call to Action: Be specific
What I shared above is one of the main things I address with my clients in my [length of program] 1:1/small group program that takes [your ideal client] from [prison] to [paradise].

I also address ____, ____, and ____ [the other elements of your “how” that you did not mention in this particular post]. 

PM me if interested in this program and we will chat to see if you’re a good fit; if so, we can get you started right away.