Chapter 33

The invitation

Headline: Invitation to Work 1-on-1 with Rory

Your ideal customer, where they are now & their goal:
This is an invitation to coaches,  consultants and other experts delivering a done-for-you-service who are already earning >€5+/month from their business and want to leap up to €15k+/month ASAP – simply by writing great stories that attract, engage, motivate and inspire people to enrol in their high-ticket offers.

This 30 Day Story Driven Workshop is the first bite sized chunk of the Story Inception Method. The workshop is designed to give you an uptick in connections and serious inquiries for your services before completion.
This is a good fit for both solopreneurs and people with small teams, who want to get more enrolments to their high-ticket offers using story driven marketing that works…

Programme overview:
I work with you on the following things:

#1: Clarifying what your potential client needs to believe to make a buying decision and the logical sequence of beliefs that lead to that understanding.

The outcome being a complete content strategy based on the prewired ideas your potential clients need to take on board which you can use in your posts, Ads and articles. You’ll never be at a loss for subject matter again.

Your potential customers will arrive on your virtual doorstep pre-sold knowing exactly what you do, how it will help them achieve their goals and how long it will take them to start seeing results.

#2: Clarifying your high-ticket offer – who exactly it’s for, what outcome(s) can be expected, what container and conditions need to be in place for the best client to get the best outcome as quickly as possible so you can charge more money for less of your time – and, most importantly, how you talk about it all.

This is a key step. If you are not clear about how you help your ideal clients solve their most important challenges in the most effective way, how do you expect them to have the certainty required to buy from you?

Nailing this will help you to dial in your messaging and attracting the high quality clients you want to deal with.

#3: Helping you write entertaining educational posts using the belief the Belief System Matrix that will share the details of your expertise and methods in a way that gives just enough information for prospects to see and believe that you have a proven process to solve their problem – yet not so much information that they get confused.

I give you detailed feedback on as many posts as you wish to write for my review. (This piece comprises about half of the program.)

Practice makes perfect. The more you write, the more you will get out of this. You’ll be amazed at how many nits I pick out of your copy to ensure that you are precise in your wording yet natural with your language.

#4: Helping you write offer posts using 4 different story frameworks to directly pitch your offer in such a way that the right people can immediately see what it’s all about and whats in it for them – and will feel compelled to send you a DM about it (and won’t have a ton of questions or objections when they do). 

Doing this effectively ensures your potential customers know precisely what they are buying, how it will benefit them and how much they will have to spend to hire you.
This transparency takes the mystery out of the decision making process and ensures that potential clients only contact you when they are ready to start.

#5: Tailoring my simple Hybrid Conversion Engine so you can get an endless flow of high quality leads using a simple process that integrates paid and organic traffic to grow your organic social media audience. ​
This is so simple that it typically takes a few minutes for you to understand!
For the 30 Day Story Driven Workshop only, this is Facebook based to ensure that you master one strategy to increase your revenue. You should budget an absolute maximum of $500 for paid media over 30 days

#6: Creating a simple yet respectful process to manage those DM and sales conversations to ensure you’re enrolling exactly the right people.

Summary of package:
Together, the above 5 points make up the exact system that I personally use to consistently get ? strong lead per day in my inbox, enrol an average of ? clients per month to my high-ticket offers, and earn an average of $??K/month (as a solopreneur).

Qualification overview:
This program gets best results for people who are pretty settled on a particular niche and ideal client (i.e. I don’t do well with people who are wanting to pivot to something new).

Programme Features:
You get 1-2-1 calls with me, detailed assignments and guidelines for everything, unlimited private access over Messenger in between calls, access to a private Facebook group to network and lifetime access to all updates that I make to the program content and teaching, plus free Q & A calls for alumni of the program, too!

Who qualifies:
In order to be the best candidate to get results, you must have a lot of experience serving clients in your area of expertise (ideally years or decades), and already have a pretty clear idea of what problem you solve and who you enjoy helping the most. 

(If you’re not sure if you meet this qualification, message me on Facebook and we’ll discuss.)

You must love writing and sharing your thoughts about the topics you’re an expert in.

Price hint & ROI:
This offer is a mid-four-figure investment, which is a ridiculous steal, given how many programs out there charge five and multiple five figures for coaching on methods and systems that don’t work nearly as well as mine.

What to do now:
If interested, send me a PM on Facebook and we’ll chat over Messenger to see if it’s a fit. I’ve noticed that there is a very particular profile of who does best in this program, and I can tell with a pretty short dialogue whether you’d be a good fit or not. If you do, we can get you started in the program immediately!

Ask your prospect for information:
The information to provide

It would be very helpful to me if you included the following bits of information in your initial message:

a) What kind of business you have or what your expertise is
b) How long you’ve been in business and/or how much experience you have in helping folks in your area of expertise
c) Some examples of what kinds of results your past clients have gotten (and, have results been similar from client to client? If not, please explain)
d) Your current packages/offers and price points.
e) How much you are earning per month or per year on average.
f) How much you would like to earn by when (or, if your goal is not monetary, what are your goals from working with me?)
g) How you would like to reach your goal or how you thought working with me might help (e.g.: raise prices to X amount, clarify offer, get 2X more leads).

Thank you:
Note: One or two sentences for each item will suffice. I’ll ask if I need more information.

Thank you, and I look forward to chatting with you!