Chapter 35

Will The SIM Work For My Business 

The most common question I receive — by far — is some variation of 

Will The Story Inception Method (SIM) work for my business?’

So in this chapter, I’m going to unpack a part of the puzzle that I hope will help answer this question for you.

There is no one-size-fits-all answer to that question. (Ours is a world of probabilities, not absolutes.)

So, instead of providing a definitive answer, I’ll explain how I think about that question so you can answer it for yourself.

Before I do that, it’s important that I establish a foundation. How I think about (and teach) marketing is less about the business, and more about the business owner.

From that perspective, here are five characteristics you will find SIM has — if these resonate with you, it’s likely that you’ll find it valuable.

If these ideas don’t resonate with you, I am probably not a good fit for your needs (but we can still be friends!)

#1: Lead with empathy for an audience you seek to serve.

That means taking the time to understand your audience’s fears and desires, and a willingness to provide value (i.e. create customers) before money changes hands.

#2:  Relationships first, transactions second.

Invest in building trust and rapport with your audience first, knowing that positive results (for you and your customers) will follow.

#3: Emphasize durability and play the long (infinite) game.

We’re building assets that last for the long term, get stronger with adversity, and adapt (and improve) along the way.

As infinite players in the infinite game of business, our focus is on cooperation vs. competition, and improving ourselves, not ‘beating’ other players around us in a game of winner takes all.

#4: Frameworks AND templates.

SIM will ‘teach you how to fish. Together we go through the full 12 week programme that shows you how to think about different aspects of marketing — Connection, Community, and Conversions — as well as how I think about each one (and how they fit together into a cohesive whole). This is combined with practical exercises that you have to complete before you can move on… 

#5: Optimise the whole system for what matters most.

That means optimising for happy customers. Every decision I make is held to that standard.

I’m not optimising for clicks, leads, or even sales — I’m subordinating all of my decision-making to one goal for the entire business. (I know that sounds complicated but, once you’ve internalised the idea, everything is easier and far more powerful.)

Returning to the original question — is SIM right for your business? Ask yourself these questions, and pay attention to how your answers feel.

  • Do I care enough about my audience to do the work necessary to identify their deepest needs and desires?
  • Am I willing to give value first and trust that value will return back to me as a result. (If your idea of ‘value first’ means give me your email and I’ll send you my lead magnet, then that is not what I mean.)
  • Am I willing to play the game of business with an infinite mindset, focusing on improving myself to improve my results?
  • Do I want to learn how to think about marketing vs. what to think?
  • Do I know what I want to optimise my business for at the highest, system-wide level (and am I willing to subordinate all decision-making to that goal)?

There is no right answer to these questions — there’s only your answer.

If you read those questions and feel a sense of excitement, SIM is probably right for you. 

If, instead, you read those questions and feel anxiety or unease, they probably aren’t. 

Not yet.

That’s not meant to be overly simplistic. However, one thing I’ve learned over the years is to trust my judgment. 

If something feels ‘off’ to you, it probably is.

Derek Sivers said it best

“If you’re not saying ‘HELL YEAH!’ about something, say ‘no’.

When deciding whether to do something, if you feel anything less than ‘Wow! That would be amazing! Absolutely! Hell yeah!’ — then say ‘no.’

When you say no to most things, you leave room in your life to really throw yourself completely into that rare thing that makes you say ‘HELL YEAH!'”

I hope this has helped you answer this question.

If nothing else, I hope it helps give clarity on the idea that plugging anything into your business, does not make magic happen. 

What does is the approach you have to it and the way you think about your customers. SIM will help you develop a meta marketing strategy that will influence your thinking long term…

SIM is not magic fairy dust that you just sprinkle.

The magic is in understanding that there are unpredictable positive behaviors when you treat your business as a system optimized for one goal and that all the parts work to serve that single goal.

The magic is in the interaction of the parts working together to produce a happy customer factory.

If this resonates with you, I invite you to check out what I have to offer you here:

You’re welcome to come on a journey with me

Next, we’ll dive into why customers are created long BEFORE they are ready to exchange the value you offer for money.

Continue reading…