Chapter 36


Here is where I answer some more questions.

Question #1: Is enrolment open for the 30 Day Story Driven Workshop all the time?

I open enrolment roughly once a quarter so depending on when you are reading this, you may find that it is closed at the moment. However, I encourage you to reach out to me and ask when the next enrolment begins. Note, I limit the number of new clients I take on at one time too to ensure that they get the best possible access to me.

Question #2: How many LIVE coaching calls are included in the 30 Day Story Driven Workshop?

The programme runs over 30 days and includes FIVE 60 minute coaching calls with me, personally. If you then sign up for the client-services upgrade, you will have bi-weekly 60 minute calls and WhatsApp support over the next 6 months.

Question #3: — My audience doesn’t tolerate marketing / selling — will your course work for me?

My programme focuses on helping you to attract, engage, motivate and inspire people to work with you by marketing with them, not at them. Acting like a lighthouse rather than a tugboat attracts your audience to you using the principles of story and by walking your talk.

I don’t teach (or use) persuasion techniques, NLP, coercion-based sales, or hard-core direct response marketing tactics.

That’s just not who I am.

Instead, I believe that giving value first and building environments that my ideal customers want to inhabit is the best way of creating a long term business.

It is important to note that what I teach is 100% congruent with what I do. If you enjoy my emails and free content, and you believe your audience would like to be treated the same way, you’ll find that SIM teaches you how to do that.

There is no daylight between what I teach and how I show up in the world.

 Question #4: How much should I budget budget for advertising?

You should budget a maximum of $500 for your Hybrid Traffic strategy over 30 days. No More.

Question #5: I want to build my brand and scale my sales without spending a dime more on advertising than I do already. Can the 30 Day Story Driven Workshop help me do that?

I believe that when you have built an emotional bridge with your audience, you have the makings of a recognisable brand. The best way to evoke emotion online (or anywhere else) is by telling stories that resonate with your audience and that are aligned with your core values.

To deepen such a Connection takes time which is why creating a Community is so important for your Long Term Business.

The Hybrid Traffic Engine will empower your paid and organic traffic systems so that one leverages the other to maximise your revenue.

These are the foundation stones of Story Inception so the short answer to your question is Yes, the 30 Day Story Driven Workshop will help you build your brand and scale your sales.

Question #6: Now isn’t a good time for me to buy your course. What should I do instead?

I have created a free 5+ hour training course called the Story Quest on Facebook, to show you how to tell better stories. You can find SQ here. In the meantime, don’t feel like you have to buy anything if the time is not right for you. There’s tremendous value in that free material.

Having said that, I have a duty to remind you that at some point you will have to invest in your business to make sure it grows the way you want it to. 

It is far better to invest in discovering a profound marketing strategy that will help you get there than invest in digital tools.

If you still have any unanswered questions about Story Inception, reach out and let me know.

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